Loopyah

Live events are run by operators, not corporations. A promoter booking a room, a festival team working from a spreadsheet, a venue manager who is also the marketer, the accountant, and the person taping down cables at 6am. They carry all the risk, and margins are thin enough that a few percentage points decide whether a show is worth putting on. Our mission is to make that work pay. Every decision we make starts from the operator's margin: what it costs them to sell a ticket, how long they wait for their money, how many tools they pay for, how much they hand to an agency to reach an audience. So we built one platform instead of seven. We priced it so the fee is small enough to ignore, and published the number publicly. We pay out weekly, because an operator's cash should not sit in someone else's account. We made email marketing free. We put the ad agent in the box rather than selling it as an upsell. And we built the attendee side too, because an organizer should be able to reach people who did not already know their name. Loopyah exists so that running events is a business, not a gamble.

An event organizer's economics are decided by a handful of costs they don't control. The first is the ticket fee. It comes off the top of every sale, and on a thin-margin show it is the difference between a profit and a write-off. The second is the wait. Money from a sold-out night can sit in a processor's account while the organizer is paying suppliers, staff and venue deposits out of their own pocket. The third is the tool stack. Ticketing in one product, email in another, seating in a third, sponsorship handled over email with a PDF deck attached, promoter commissions tracked in a spreadsheet, ad accounts managed by someone's cousin or an agency. Each tool has a subscription. None of them talk to each other, so nobody can answer a simple question like which email actually sold tickets. The fourth is reach. Most ticketing products are checkout — they collect money from people who already decided to come. They do nothing to find the people who would have come if they'd known. So organizers buy that reach through ads, and running ads properly is a job. The realistic options are to do it badly in the gaps between everything else, or to pay an agency $2,000 to $10,000 a month, which only works above a certain size. The fifth is friction on the buyer's side. Forced account creation, slow checkouts and missing payment methods lose sales that were already won. That loss is invisible — the organizer sees the tickets they sold, never the ones they didn't. Individually, each is survivable. Stacked, they are why a well-attended event can still lose money, and why the people who are best at putting on shows often aren't the ones making a living from it.

Loopyah collapses that stack into one platform, and prices it publicly. Ticketing is $1.15 + 4.75% per paid ticket in the US, $0.95 + 4.25% in Australia. Free events carry no platform fee at all. Payouts run weekly with no holding period — the money from Saturday's show is in the account, not in limbo. Checkout is built to convert: no forced sign-up, roughly two seconds to buy, Apple Pay, Google Pay, Afterpay and card. Multi-tier tickets, promo codes with limits and expiry, embeddable widgets for selling from the organizer's own site, and Tap-to-Pay on iPhone for door sales. Around that sits the rest of the job. Event management with an order dashboard, guest lists, QR check-in and role-based team access. Interactive seat charts with a demand heatmap showing which seats sell fastest. Email marketing, free, segmented by ticket type and purchase behaviour, with analytics reported in tickets sold rather than opens. A sponsorship marketplace where packages are published behind one private link and paid for in-platform at a flat 4.5% — the organizer keeps 95.5%. A promoter network with tracked referral links and automated weekly commission payouts. And an AI ads agent, currently in beta, that runs Meta, Google and TikTok spend against ticket sales specifically: reallocating budget toward what's working, pausing fatigued creative, blocking wasted keywords, attributing across platforms. The organizer supplies the creative; the agent runs the money. It's included in the platform, with no add-on fee. The other half is demand. Loopyah is also a consumer discovery marketplace with iOS and Android apps and an AI assistant for finding things to do — so an organizer's event sits inside a surface where people browse, not only behind a checkout link they have to drive traffic to themselves.